Its presence in bars, restaurants, and taprooms represents an opportunity for patrons to satisfy their craft beer curiosity with ease and speed, allowing them to have fun in the process. So what does that have to do with us? Well, think about the nature of self-pour. Untappd bridges this gap perfectly by allowing users to keep track of every beer they taste in an appealing, social way. This generation uses technology heavily, especially when it comes to social media. This app capitalizes on the growing craft beer industry and the clear link between it and millennial tastes. But after trying so many new beers, how do people keep track of what they like and don’t like? That’s where Untappd comes in.
It comes as no surprise that the craft beer trend is booming. Today, there are thousands of different beers in the craft market with unique flavor profiles and personalities.
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